NFT trading activity rebounded significantly in July, registering approximately $574 million in total sales—up 47.6% compared to June’s $389 million. Despite the surge, this remains below the January 2025 peak of $679 million, making July the second-largest NFT month for the year. CryptonewsCointelegraph
📈 Key Trends Driving the Market
- Fewer Buyers, Bigger Deals: Total transactions fell 9% (from 5.5M to 5.0M), and unique buyers declined 17% to ~713,000, while unique sellers rose 9% to ~405,500—indicating consolidation around high-value assets. Coinscreed+6CoinMarketCap+6DeFi Planet+6
- Premium Asset Focus: The average sale price rose to $113.08, a six-month high, as buyers gravitated toward blue-chip NFTs. Benzinga+8Cryptonews+8CryptoRank+8
🧱 Ethereum Rules the Day
- Dominant Chain: Ethereum-led collections accounted for $276 million in NFT volume, up 56% from June, cementing Ethereum’s grip on blue-chip market cap. DeFi Planet+8Cryptonews+8CoinMarketCap+8
- Top Performers:
- CryptoPunks led in trading volume with $69.2M
- Pudgy Penguins followed with $55.5M and posted a 65.4% floor price jump, outpacing BAYC and MAYC. Benzinga+12Cryptonews+12CoinMarketCap+12
- Other Chains:
- Bitcoin NFTs jumped 22%, accumulating $73M in volume.
- Polygon and BNB Chain dropped by 50%+ compared to June. Solana rose modestly by 8%, while Cardano led percentage growth at +102%. investinsidernews.com+1InsideBitcoins.com+1AInvest+6Binance+6Cryptonews+6
📊 July Overview
| Metric | July 2025 |
|---|---|
| Total Sales Volume | ~$574M (+47.6% vs. June) |
| Transaction Count | ~5.0M (↓9%) |
| Unique Buyers | ~713K (↓17%) |
| Unique Sellers | ~405K (+9%) |
| Avg. Sale Price | $113.08 |
| Ethereum Share of Volume | ~$276M (~56%) |
| Top Selling Collection | CryptoPunks ($69.2M) |
| Biggest Floor Growth | Pudgy Penguins (+65.4%) |
💡 Why It Matters
- Distorted Growth: The rise in dollar volume is not mirrored in buyer counts, suggesting high-net-worth participants are driving growth—not widespread adoption.
- Blue-Chip Resilience: NFT collections with strong brands like CryptoPunks and Pudgy Penguins remain central to market momentum.
- Maturing Market: While overall trading activity lags 2025’s earlier highs, the market’s shift toward utility, brand equity, and premium assets suggests selective strength and evolving dynamics. OKX+14Cointelegraph+14theverge.com+14CoinMarketCap+4DeFi Planet+4OKX+4CoinMarketCapbitget.com
✅ Final Takeaway
July signaled a meaningful recovery in NFT sales volume, yet structural markers like buyer participation and volume per chain reflect a market still recalibrating. Premium Ethereum-based collections are leading the resurgence, while smaller chains show mixed trends. As trading activity grows more selective, the spotlight remains on high-value assets and established brands.
