Hip-hop legend and Web3 enthusiast Snoop Dogg has once again made waves in the NFT space, launching a new digital collectible series exclusively on Telegram — and selling out the entire drop in just 30 minutes.
A Groundbreaking Telegram Release
The collection, titled Snoop’s Stash, was released via The Open Network (TON), which powers Telegram’s blockchain ecosystem. This marks one of the most high-profile NFT launches on the messaging app to date, showcasing Telegram’s growing appeal as a platform for Web3 creators.
Snoop’s Stash features a set of limited-edition digital art pieces inspired by the rapper’s iconic persona, music career, and love for cannabis culture. Each NFT includes unique perks, such as access to exclusive virtual events and early previews of upcoming music projects.
Fans and Collectors Rush In
The drop created a frenzy among fans and collectors, with all available NFTs snapped up within half an hour of launch. According to TON’s official channels, demand far exceeded supply, with thousands of users attempting to mint the collectibles during the short window.
“I’ve always been about staying ahead of the curve, and this is just another way to connect with my fans directly,” Snoop Dogg said in a statement. “Web3 is the future, and we just getting started.”
Telegram’s Growing Role in NFTs
The successful launch underscores Telegram’s emergence as a serious contender in the NFT and blockchain space. With its seamless integration of TON and a vast, engaged user base, the platform is proving to be a compelling alternative to traditional NFT marketplaces.
Industry analysts note that celebrity-led drops like Snoop’s Stash could help drive mainstream adoption of NFTs by introducing new audiences to blockchain-based digital assets in a familiar and user-friendly environment.
