Social poker brand Devilfish.com has announced the complete sell-out of its Genesis Avatar NFT collection. The company said this milestone validates its approach to creating “a player-centric brand, which applies a sweepstakes-membership style, free-to-play (F2P) model to poker.”
According to Devilfish.com, the success of the Genesis Mint signals “a clear market appetite for players to be part of a brand and a new social movement,” as against the real-money-first poker model, which the brand says has long struggled with high customer acquisition costs (CPAs) and a significant player churn rate.
“By removing the initial financial barrier commitment from the player, Devilfish.com is building a vibrant and engaged community, attracting a diverse demographic of traditional poker players, gamers, and crypto natives,” said the company.
This F2P, community-centric model is designed to address the industry’s long-standing retention problem, where an estimated 85% of recreational players are long-term net losers, which may result in a poor player experience.
JJ Williams, CEO of Devilfish.com, commented: “We are thrilled by the overwhelming response to our Genesis collection, but we are not surprised. This is a powerful signal of how creating a brand-centric story to the industry that poker has a sustainability problem and that the solution lies within the community, not just in cash.
“The industry has focused on a small segment of winning players while inadvertently punishing the vast majority who play for the love of the game. Our community platform model offers a welcoming, safe haven and a gamified environment that enables you to master the game without incurring a financial burden, promoting a healthier ecosystem in the era of responsible gambling requirements.”
Inspired by the growth of social and sweepstakes casinos, Devilfish.com seeks to position itself as “a vital partner for the broader gaming industry.” For online operators, land-based casinos, and poker publishers, the platform promises a low-friction pathway to attract new demographics, build prospect databases, and re-engage lapsed players.
The Genesis Avatars represent a player’s unique digital identity, which Devilfish touts as a significant component of its brand ecosystem, including membership. It grants holders access to exclusive benefits and a stake in the community’s future.
The company stated that it will now focus on executing its roadmap, which includes expanding the platform’s features and delivering the promised utility to its founding members.
Source: https://www.yogonet.com/
