Swiss haute horlogerie meets Web3 creativity as H. Moser & Cie. collaborates with NFT brand Azuki

H. Moser & Cie. has released new exclusive Pioneer models in partnership with Web3 community Azuki Labs.

The new Elements of Time collection looks to the anime-inspired Azuki Elementals NFT series, blending Moser’s minimalist, high-precision watchmaking with Azuki’s bold storytelling and digital culture influence.

The series features four Pioneer Tourbillons and four Pioneer Centre Seconds references, each limited to 24 pieces. Representing Fire, Earth, Water, and Lightning, every watch showcases a unique guilloché dial pattern echoing elemental textures – waves, flames, tremors, and electric pulses – brought to life through light, shadow, and meticulous craftsmanship.

Azuki CEO Alex “Zagabond” Xu said the partnership celebrates “storytelling, creativity and quality” through a new lens of fine watchmaking. Bertrand Meylan, H. Moser & Cie. CEO, echoed his sentiment, saying it’s “a chance to speak to a generation that values individuality, creativity, and culture.”

Here the 1916 Company has also played a pivotal role, connecting collectors with this fusion of craft and technology, and the limited-edition timepieces will be delivered in person at The 1916 Company’s showrooms and lounges worldwide.

Pricing starts at $25,000 for the Pioneer Centre Seconds and $75,000 for the Pioneer Tourbillon.

Collectors can register for early access at h-moser.azuki.com, with strong demand expected due to limited production.

Source: https://usa.watchpro.com/