Hip-hop icon and Web3 advocate Snoop Dogg is making another attempt to reignite interest in non-fungible tokens (NFTs), but some market observers argue that Bitcoin remains the safer bet in today’s market.
Snoop Dogg’s NFT Push
Snoop, one of the earliest celebrity proponents of NFTs, launched a fresh campaign this week aimed at bringing attention back to digital collectibles. His latest NFT drop features limited-edition digital art and exclusive perks for holders, as he continues to promote NFTs as an innovative medium for artists and fans alike.
The rapper’s efforts come at a time when NFT trading volumes have declined sharply compared to their 2021–2022 peak, with prices of even “blue-chip” collections like Bored Apes and CryptoPunks remaining under pressure.
Bitcoin Still the Market Favorite
While Snoop’s initiative sparked some renewed conversation about the cultural potential of NFTs, analysts at Brave New Coin suggest that investors looking for stability and long-term value should still prioritize Bitcoin.
“Bitcoin continues to demonstrate resilience and remains the benchmark store of value in the crypto space,” said one analyst. “The NFT market is still speculative and far more volatile. For those seeking a reliable asset in the current climate, Bitcoin is the better choice.”
A Tale of Two Markets
NFT enthusiasts argue that the technology still holds promise beyond speculation — for ticketing, gaming, and digital identity — and that projects like Snoop’s keep the space culturally relevant. But Bitcoin’s institutional adoption, proven security, and scarcity continue to make it the preferred option for serious investors.
The Bottom Line
Snoop Dogg’s ongoing support of NFTs underscores their potential as a creative and cultural movement. However, for those focused on wealth preservation and long-term growth, Bitcoin remains the more compelling investment — at least for now.
